Your business already has the answers. Theama finds them.
Built for UK small business owners who don't have a finance team. Theama reads your sales, cash flow and customer data, then tells you in plain English what's working, what's slipping — and the one move worth making this week.
Also on mobile
Revenue this week
£14,820
+12.4%
Repeat customers
41%
+6 pts
Overdue invoices
£2,150
3 to chase
Weekly revenue trend
10 weeksToday's recommendation
Your Thursday evening bookings run 30% below the rest of the week. A two-week Thursday promotion could recover an estimated £1,900.
Create the offerWorks with the tools you already use
Made for UK owners
Your business is telling a story. Right now it's buried in five tabs.
Most owners are making six-figure decisions on gut feel because the numbers live in invoices, EPOS reports, bank statements and a half-finished spreadsheet. Theama reads all of it — VAT included — and turns it into one clear answer.
Explore the platformBefore Theama
“What happened last month?”
Three tools open, two hours gone, still not sure why margin dipped.
With Theama
“Here's what to fix.”
One briefing each morning with the causes, the numbers, and the next step.
Cash flow
Runway, not surprises
See what's coming in, what's overdue, and where you'll dip — 60 days ahead.
Customers
Know who's at risk
Spot the repeat buyers fading out before they're gone for good.
What Theama does
Four questions every owner asks. Theama answers all of them.
Example answer
“Your best-selling service is also your least profitable. A £6 price adjustment on the Signature Package lifts monthly profit by £1,340.”
Where is my money going?
Profit and margin by service, product, and customer — with the costs that are quietly eating it.
Who are my best customers?
Rank customers by lifetime value, spot churn risk, and see which acquisition channel actually pays off.
What's about to go wrong?
Cash-flow dips, overdue invoices, and slowing repeat orders flagged weeks before they bite.
What should I do this week?
A short, prioritized action list — each one tied to an estimated dollar impact.
How it works
Set up once. Get a sharper picture every morning.
No migration project. No consultants. Connect your accounts and Theama starts turning yesterday's activity into today's decisions.
Connect your tools
Link Xero, Sage or QuickBooks, your card reader and your shop with read-only access. Takes about 20 minutes.
Theama finds the patterns
Your numbers are structured, compared, and analyzed — margins, trends, cohorts, cash timing.
You get plain-English answers
Daily briefings with the what, the why, and the estimated dollar impact of each next move.
Ten segments
Every part of the business, in one place.
Pick a segment to see what it tracks. Starter includes four; Growth and Pro unlock all ten.
Sales & Revenue
Revenue, Profitability & Monthly Trends
YTD revenue, net profit, year-on-year growth and net margin — with monthly trends so you can see which way things are moving.
See it in action
One connection. Every segment updated.
You don't build each dashboard separately. Connect accounting, payments, your shop or your marketing tools once, and Theama routes the right numbers into every segment that needs them.
No sound needed — every step is written out below.
Read-only connections
Theama reads your data — it never edits invoices, moves money or changes records.
Refresh on your plan
From every 4 hours on Starter down to every 15 minutes on Pro, so the picture stays current.
AI Advisor on top
Ask plain-English questions across every segment. Answers come with the next action attached.
Who it's for
Built for UK owners running 2–50 people
A one-man trade to a 40-person shop. Big enough that the numbers matter — too small to hire a finance team. Theama fills that gap.
Retail & e-commerce
Which SKUs make money after returns, fees, and shipping — and which are quietly losing it.
Service businesses
Job-level margin, technician utilization, and the clients worth growing vs. the ones to drop.
Hospitality & food
Day-part performance, labor against covers, and menu items that look popular but don't pay.
Professional firms
Billable utilization, collection speed, and which engagements actually move the bottom line.
On the go, or at the desk
Your numbers in your pocket — and on the big screen.
Check performance from the van, the shop floor or the school run. Open the full dashboard when it's time to dig in. Set your industry once and Theama benchmarks you against businesses like yours.
Get the Theama mobile app
Read-only by default. Theama can see your numbers — never move your money.
Trust & security
Your data. Your business. Your call.
Theama works alongside the tools you already trust. You decide what to connect, you can disconnect at any time, and nothing is ever shared or sold.
Read-only connections
We analyze — we never edit invoices, move funds, or change records.
Encrypted end to end
Data is encrypted in transit and at rest, stored on isolated infrastructure.
You're always in control
Export or delete your data whenever you want. No lock-in, no lengthy contracts.
Plans
Start with Starter. Move up when you need more.
Every plan starts with a 30-day free trial — no card needed.
Theama Starter
Billed monthly · cancel anytime
4 dashboard segments · 1–2 users · 4-hour refresh
Start free trialTheama Growth
Billed monthly · cancel anytime
All 10 segments · 5 users · 1-hour refresh · admin dashboard
Start free trialTheama Pro
Billed monthly · cancel anytime
Custom segments · 15 users · 15-minute refresh · white-label
Start free trialPrices in GBP. VAT may apply. 30-day free trial on every plan.
Stop guessing. Start knowing what's next.
Book a free 30-minute demo. We'll walk through how Theama would read your business — and show you the first three decisions it would surface.
No card needed · Live in under 20 minutes · Cancel anytime
Free demo
See what Theama would tell you about your business.
Tell us a little about your business and we'll prepare a short walkthrough built around your numbers — not a generic slide deck.
- 30 minutes, over video or phone
- Live look at your industry's biggest blind spots
- Clear next steps, whether you sign up or not
Prefer email?
hello@cloudknots.com